Club Row: London’s Pet Market

Shoreditch’s Once-Infamous Animal Bazaar

Nestled in East London’s Shoreditch, the Club Row Pet Market was once a bustling hotspot for animal lovers, traders, and spectators alike. It ran for over a century, from the late 19th century up until its closure in the 1980s, attracting Londoners from all walks of life in search of pets ranging from the ordinary to the exotic. Known for its vibrant atmosphere, unique characters, and (at times) dubious animal welfare practices, Club Row became a local legend—a mix of charm, chaos, and controversy that left a lasting legacy.


The Beginnings of Club Row

Club Row Pet Market had humble beginnings as a street market in the East End. By the 1880s, Club Row—located just off Bethnal Green Road—became a specialized gathering place for the sale of pets and animals. It was initially an informal market, with traders simply setting up wherever they found space along Club Row and nearby Sclater Street. As the demand for pets grew, so did the market, attracting both licensed traders and independent sellers looking to make a quick profit.

Club Row Pet Market, 1933

From early on, the market attracted an eclectic crowd. Visitors could see anything from well-to-do Londoners buying lap dogs and parrots to local working-class families picking out rabbits, guinea pigs, or even a few homing pigeons. By the 1930s, Club Row Pet Market had firmly established itself as the go-to destination for pets in London.


The Menagerie of Club Row

Club Row was famous for the sheer variety of animals on offer, and a trip to the market was often compared to visiting a mini zoo. Visitors could browse rows of caged birds, from budgies and canaries to tropical parrots. Dogs of every breed imaginable were available, including bulldogs, terriers, and poodles. The market was also a paradise for reptile enthusiasts, with an array of snakes, turtles, and lizards. For those seeking more unique or exotic pets, Club Row sometimes had monkeys, raccoons, and even alligators—though not always legally.

One of the market’s quirkiest offerings was its large selection of pigeons, beloved by the East End’s pigeon-racing community. Pigeon fanciers would gather to browse birds with specific pedigrees or colors, looking for the perfect addition to their lofts. Some even traveled from across London or further afield, as the market became well-known for its pigeon stalls.

Club Row Pet Market, 1946

The variety of animals meant there was something for everyone. Families could buy a kitten or a hamster, while young Londoners with a taste for the unusual could take home a snake or tropical fish. The sellers had their own charm too, with each trader possessing a deep (if sometimes unconventional) knowledge of the animals they sold.


The Market’s Mixed Legacy: Animal Welfare Concerns

Despite its lively atmosphere, Club Row Pet Market was not without controversy, and animal welfare was a frequent issue. As the market expanded, it attracted sellers who weren’t always concerned with the animals’ well-being. This led to animals being kept in cramped cages, often without adequate food or water, and sometimes in unsanitary conditions. Exotic animals with specific habitat needs were sold to buyers with little knowledge of how to care for them, resulting in concerns from animal rights groups and veterinarians.

There were also issues with legality: Club Row operated largely unregulated, and while the sale of certain exotic animals required permits, enforcement was lax. In the 1960s and 70s, reports surfaced of endangered animals being sold, which brought the market under scrutiny. In response to growing concerns, animal welfare organizations and activists campaigned against the market.

Animal rights activists graffiti in Sclater Street, 1980.

By the late 1970s, rising public awareness of animal rights and welfare prompted authorities to crack down on the market, and police conducted several raids, seizing illegal animals and citing traders for lack of permits. Eventually, pressure from activists, combined with changing social attitudes and stricter laws, led to Club Row Pet Market’s closure in 1983.


The Atmosphere of Club Row

Club Row wasn’t just a market; it was a place where people met, traded stories, and shared a sense of community. Many sellers had been trading there for decades and developed friendships with regular customers. Local characters added to the market’s charm—traders who could reel off arcane details about any breed, self-styled “animal whisperers,” and the occasional eccentric owner who brought a pet fox or an owl along for a day out.

The market was chaotic but exciting, with the noise of animals and the bustling crowd creating a unique atmosphere. There was also a certain East End grit that permeated the place. The area around Club Row was still working-class, and the pet market reflected the resilience and rough-edged charm of its community.


The End of an Era

The closure of Club Row Pet Market marked the end of an era for the East End. By the early 1980s, urban redevelopment was reshaping Shoreditch, and Club Row’s somewhat gritty appeal no longer fit with the city’s modernization plans. Animal welfare standards had also evolved, and street pet markets like Club Row were seen as relics of a bygone era, incompatible with newer, stricter regulations.

In 1983, the market officially shut down, but its memory lives on. Today, Shoreditch has transformed into one of London’s trendiest neighborhoods, and the former site of the Club Row market is now lined with boutiques, coffee shops, and art galleries. However, older East Enders still remember it fondly, with tales of the unusual animals they bought or saw and the vibrant energy that made Club Row a one-of-a-kind place.


Club Row’s Lasting Legacy

Though Club Row Pet Market is long gone, its legacy is still felt. It was a snapshot of a different time, reflecting the East End’s rough charm and London’s love of eccentricity. The market was an important part of the area’s history and represented the kind of unregulated, spontaneous urban life that has largely vanished in modern London. Today, pet lovers in London can find animals in regulated, welfare-conscious pet stores, but for many, Club Row Shoreditch remains a symbol of a wilder, freer past.


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