Portobello Road Market is London’s most famous street market. Tucked away in the pastel-hued streets of Notting Hill, this historic market is a glorious mix of antiques, vintage fashion, street food, and bric-a-brac that tells a thousand stories. Whether you’re a die-hard bargain hunter, an Instagram opportunist, or just someone who likes to people-watch while munching on a fresh pastry, Portobello Road has something for everyone.
A Brief History of Portobello Road Market
Portobello Road itself dates back to the 18th century, originally a rural lane leading to the now-vanished Portobello Farm. The market began in the 19th century as a simple food market, catering to the growing working-class population of Notting Hill. It wasn’t until the 1940s and 50s that it transformed into the vibrant antiques market we know today, attracting dealers and collectors from all over the world.
Today, it is one of London’s most famous markets, known for its eclectic charm, cinematic connections (yes, Notting Hill, we see you), and an atmosphere that feels like stepping into a treasure hunt.
Why is it called Portobello?
The original Portobello Farm was named after Puerto Bello (now Portobelo) in Panama, which the British had captured from the Spanish in 1739.
When to Visit & What to Expect
Portobello Road Market is technically open every day except Sunday, but the best time to visit is undoubtedly Saturdaywhen the full market is in swing. However, be warned: this is also when it’s at its busiest. If you’re looking for a quieter experience, try visiting on a weekday.
Here’s what you can expect on different days:
- Monday – Wednesday: A handful of stalls and shops are open, but it’s the quietest time.
- Thursday: More stalls start setting up, particularly vintage clothing and accessories.
- Friday: Antiques dealers start appearing, and food stalls become more lively.
- Saturday: The market is in full throttle—antiques, food, fashion, bric-a-brac, and a bustling crowd.
Opening hours typically run from 9 AM to 7 PM, though some stalls start closing earlier in the evening.
Sections of the Market
The market stretches for over a mile, and it’s loosely divided into different sections, each with its own distinct personality.
1. Antiques Market (Westbourne Grove to Elgin Crescent)
This is the heart of Portobello Road Market, where collectors and casual shoppers alike sift through an impressive array of antique goods. Here, you’ll find vintage jewellery, old maps, delicate china, and an assortment of curiosities that range from the charming to the downright bizarre.
Hot Tip: Arrive early (before 10 AM) if you want to beat the serious collectors and find the best pieces.
2. Fashion & Vintage Clothing (Elgin Crescent to Talbot Road)
This is where Notting Hill’s bohemian spirit shines. Expect rails of vintage leather jackets, fur coats, flapper dresses, and second-hand designer finds. If you’re into retro fashion, this is the place to dig for treasure.
3. Food Market (Talbot Road to Westway)
The perfect pit stop when you need a break from shopping. This section is full of tempting street food stalls offering global flavours—Caribbean jerk chicken, Spanish paella, fresh falafel wraps, and indulgent French pastries.
Must-Try: The salt beef bagels from a Jewish deli stall and the homemade baklava from a little Turkish stand.
4. New Goods & Bric-a-Brac (Westway to Golborne Road)
From quirky souvenirs to kitchenware, this area is a mixed bag. You’ll find everything from handmade crafts to cheap sunglasses, electronics, and London-themed trinkets.
5. Golborne Road Market (The End of Portobello Road)
This area has a strong North African and Portuguese influence, with food stalls selling delicious pastéis de nata, tagines, and strong Moroccan coffee. It’s also home to a few vintage furniture dealers and second-hand booksellers.
Tips for Navigating the Market Like a Pro
- Arrive Early – If you’re after antiques, get there before 10 AM to snag the best finds.
- Bring Cash – Some stalls take cards, but cash is king, especially when haggling.
- Haggling is Welcome (but Be Polite) – Negotiating is part of the fun, but don’t push too hard.
- Wear Comfortable Shoes – The market is long, and you’ll be walking a lot.
- Keep an Eye on Your Belongings – Like any busy market, pickpockets operate here.
Beyond the Market: Things to Do Nearby
Portobello Road Market is just one part of the Notting Hill experience. If you have time, explore some nearby attractions:
- The Notting Hill Bookshop – The famous blue-fronted bookshop that inspired Notting Hill (the movie).
- Electric Cinema – A gorgeous vintage cinema with plush armchairs and a bar.
- The Churchill Arms – A flower-covered pub that serves some of the best Thai food in London.
- Holland Park & Kyoto Garden – A beautiful green space perfect for a post-market breather.
- Street Art Hunting – Look out for works by Banksy and other street artists around the area.
Fun Facts About Portobello Road Market
- It’s the world’s largest antiques market, boasting over 1,000 dealers on Saturdays.
- The Paddington Bear books mention Portobello Road, with the Brown family taking him there to shop.
- Jimi Hendrix used to shop here, reportedly for vintage clothes and records.
- The market featured in Bedknobs and Broomsticks, a 1971 Disney film where Angela Lansbury’s character searches for a magic spellbook.
- Notting Hill Carnival passes through parts of Portobello Road, bringing even more colour and life to the area every August.
Portobello Road Market is more than just a place to shop—it’s an experience. With its mix of history, culture, and eclectic shopping, it’s one of those rare places where every visit feels unique. Whether you leave with a rare antique, a vintage leather jacket, or just a really good falafel, one thing is certain: you’ll leave with a story.
So, grab a coffee, get your camera ready, and prepare to dive into the wonderful chaos that is Portobello Road Market. Happy exploring!
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